Bold Roots Coffee Co

Dynamic branding for an outdoor adventure gear company.

April 2023

The new identity positioned PeakVista Outdoors as a trustworthy and adventurous brand. Feedback from their audience.

Portfolio Image 04
Portfolio Image 04
Portfolio Image 04

Project Overview

Project Overview

Project Overview

PeakVista Outdoors, a startup specializing in high-quality outdoor adventure gear, needed a bold and adventurous brand identity to stand out in a competitive market. The challenge was to create a visual identity that resonated with outdoor enthusiasts while reflecting the durability and reliability of their products.

Category Image 01
Category Image 01
Category Image 01
Deliverables
  • Color palette and typography guidelines

  • Brand patterns and iconography

  • Packaging design for gear and accessories

  • Social media templates and digital assets

Category Image 02
Category Image 02
Category Image 02
Category Image 03
Category Image 03

That's a wrap

Logo

Strategy, AI & Design for Human-Centred Transformation

Image

As someone who has come to call Australia home, I am continually learning about the rich history, culture, and traditions of the First Nations peoples.
I am grateful for the opportunity to live and work on this beautiful land, and I commit to honouring its history and the ongoing contributions of its traditional custodians.

That's a wrap

Logo

Strategy, AI & Design for Human-Centred Transformation

Image

As someone who has come to call Australia home, I am continually learning about the rich history, culture, and traditions of the First Nations peoples.
I am grateful for the opportunity to live and work on this beautiful land, and I commit to honouring its history and the ongoing contributions of its traditional custodians.

That's a wrap

Logo

Strategy, AI & Design for Human-Centred Transformation

Image

As someone who has come to call Australia home, I am continually learning about the rich history, culture, and traditions of the First Nations peoples.
I am grateful for the opportunity to live and work on this beautiful land, and I commit to honouring its history and the ongoing contributions of its traditional custodians.