Hi. I'm Dee. 👋
Human-
Centred AI Strategy
Leader.
+
Years of experience
+
Years of experience
+
Years of experience
I help organisations implement AI in ways that are trusted, measurable,
and human-centred.
My career has taken me from art directing global campaigns to building digital platforms for government and media, and to leading multi-million-dollar AI and data transformations in the enterprise and public sectors. Along the way, I’ve launched award-winning products, built high-performing design and delivery teams, and advised C-suite executives on how to turn ambition into lasting outcomes.
This blend of creativity, product strategy, and enterprise transformation gives me a distinct perspective on AI adoption. I’ve seen what works and what fails when organisations try to balance innovation with governance across varied industries. What sets my approach apart is a focus on solving real issues (not tech for tech's sake) and a people-first philosophy.
I believe AI isn’t valuable as novelty; it creates real impact when it is designed into workflows, trusted by teams, and aligned to business outcomes.
That’s the lens I bring, whether I’m aligning executives on an AI strategy, embedding governance frameworks into workflows,
or guiding teams to design agentic systems that expand human capacity rather than replace it.
My career has taken me from art directing global campaigns, to building digital platforms for government and media, to leading multi-million-dollar AI and data transformations in enterprise and public sector. Along the way, I’ve launched award-winning products, built high-performing design and delivery teams, and advised C-suites on how to turn ambition into outcomes that last.
This blend of creativity, product strategy, and enterprise transformation gives me a distinct perspective on AI adoption. I’ve seen what works, and what fails, when organisations try to balance innovation with governance, across varied industries. What sets my approach apart is a focus on solving real issues (not tech for tech's sake) and a people-first philosophy.
I believe AI isn’t valuable as novelty, it creates real impact when it is designed into workflows, trusted by teams, and aligned to business outcomes. That’s the lens I bring whether I’m aligning executives on an AI strategy, embedding governance frameworks into workflows,
or guiding teams to design agentic systems that expand human capacity rather than replace it.
Skills
Skills
Skills
Change & Adoption Leadership
Enterprise
Leadership
Enterprise
Leadership
Scaling
innovation
Scaling
innovation
Cross-Functional Leadership
Platform & Data Thinking
Platform & Data Thinking
Linking strategy to metrics
Linking strategy to metrics
AI / ML / Generative AI Competence
AI / ML / Generative AI Competence
Governance by design
Governance by design
Experience
Experience
Experience
Beliefs behind my work
01. AI should unlock new experiences.
More than automation, AI is most valuable when it helps people imagine and achieve experiences that weren’t possible before.
02. Governance is design.
Compliance and trust aren’t add-ons; they’re built into the workflows, data models, and systems from the start. Effective governance is making it usable, adoptable, and safe at scale.
03. Clarity beats complexity.
Technology often adds layers of confusion. My work is about cutting through noise and giving teams a clear, trusted path forward.
04. Strategy means nothing without delivery.
Big ideas only matter if they land. That’s why I work at the intersection of strategy, design, and execution.
05. Outcomes matter more than outputs.
The measure of success isn’t the launch of a system, but the value it creates for customers, employees, and organisations.
06. Change sticks when it’s human.
Lasting transformation only comes from aligning culture, behaviours, and adoption
01. AI should unlock new experiences.
More than automation, AI is most valuable when it helps people imagine and achieve experiences that weren’t possible before.
02. Governance is design.
Compliance and trust aren’t add-ons; they’re built into the workflows, data models, and systems from the start. Effective governance is making it usable, adoptable, and safe at scale.
03. Clarity beats complexity.
Technology often adds layers of confusion. My work is about cutting through noise and giving teams a clear, trusted path forward.
04. Strategy means nothing without delivery.
Big ideas only matter if they land. That’s why I work at the intersection of strategy, design, and execution.
05. Outcomes matter more than outputs.
The measure of success isn’t the launch of a system, but the value it creates for customers, employees, and organisations.
06. Change sticks when it’s human.
Lasting transformation only comes from aligning culture, behaviours, and adoption
01. AI should unlock new experiences.
More than automation, AI is most valuable when it helps people imagine and achieve experiences that weren’t possible before.
02. Governance is design.
Compliance and trust aren’t add-ons; they’re built into the workflows, data models, and systems from the start. Effective governance is making it usable, adoptable, and safe at scale.
03. Clarity beats complexity.
Technology often adds layers of confusion. My work is about cutting through noise and giving teams a clear, trusted path forward.
04. Strategy means nothing without delivery.
Big ideas only matter if they land. That’s why I work at the intersection of strategy, design, and execution.
05. Outcomes matter more than outputs.
The measure of success isn’t the launch of a system, but the value it creates for customers, employees, and organisations.
06. Change sticks when it’s human.
Lasting transformation only comes from aligning culture, behaviours, and adoption
Blogs
Blogs
Blogs
